koob™ Virtual Reality Audiobooks is a patented 3D audio digital platform created, owned and managed by The Voice Society™.

About The Voice Society, LLC

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Houston-based The Voice Society™ is a marketing communications firm focused on the use of technology for creative innovation in education, entertainment and branded experiences. Founded by Leonardo Basterra and Maria Tapias, two Advertising Industry veterans, TVS helps small and medium businesses integrate the disciplines of analytics, strategy, creative innovation and social engagement into their marketing and advertising platforms. They hold multiple patents and proprietary technology platforms, one of which is koob™.


About Koob Founders

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Leonardo Basterra, Co-Founder and Partner

International Strategic Marketer with 20 years of strategic marketing experience focused on building brand architectures, brand portfolio management, communications planning and go-to-market strategy, with specific expertise in all things Digital.

His leadership and vision were the driving force behind the creation of the first bilingual/bicultural social media intelligence center in the United States.

Leonardo is originally from Mexico and holds an MBA from The Kellogg School of Management at Northwestern University.

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Maria Tapias, Co-Founder and Partner

+20 years of experience in advertising working for clients such as Walmart, Verizon FiOS, Procter & Gamble, DIAGEO, Home Depot, Samsung and U.S. Bank. Born in Colombia and raised in Miami, FL, she’s dedicated her entire career to advertising and marketing. Over the years, Maria has built a reputation for being a creative problem solver who thrives on turning business relationships into high value partnerships.

Maria is a Six Sigma certified black belt, and holds a Bachelor of Arts degree in Communications from Florida State University.

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Uriel Esquenazi, Lead Engineer, Sound Designer and Partner

Award winning and ARIEL nominated audio engineer with more than 20 years experience in sound design for film. TV, radio and sound installations. After spending some time in New York at the Institute of Audio Research, in 2008 he assumes the leadership of the largest sound studio in Mexico, where he designed, mixed and supervised a team of engineers through award winning work such as the films Apocrifo (directed by Ernesto Fundora) and Halley (directed by Sebastian Hoffmann), the documentary JC Chavez (directed by Diego Luna), and music from world-class composers such as Leon Larregui, Diego Benlliure and Carlos Vertiz, among others.

Uriel is originally from Mexico and holds a Cinematography Degree as well as various sound and audio certifications from NYU.